His background is in marketing, and like any great student of the game, it’s permeated every aspect of his day to day. You might have seen or been a part of one of his specialized social events around town, shindigs held at spots like Meta and Hillbilly Tea under the moniker of Dressed Behavior.
His words on the matter of how the name came to be are as tight and concise as you would expect from a man who believes in marketing as much as he: “A lot of behavior comes from how you dress, and a lot of how you dress will define your behavior.”
The motto is indubitably true; something comes over a man when he goes to the extra trouble of putting on a hat, tie and jacket. A gentleman can still be a gentleman if he’s in sweats, but he’ll always have an easier time if he’s dressed the part, so much so it’s essentially expected of him. It may be twisted, but sometimes a man respects a suit he wears more than he respects the man in it, and it can keep him acting right and polite.
Fitz is always sharp in his head, heart and sartorial choices. He’s at home in his skin, and his elegance is ingrained. Fitz Fitzgerald is Dressed Behavior, and Dressed Behavior is Fitz Fitzgerald. One of his favorite mottos: “Dressed Behavior is best behavior.” Another one: “Dress down for what?” When you look around, casual sartorial choices are set to strangle good taste. Putting a little bit of extra effort into how you look shows respect for those around you, as well as a healthy respect for yourself.
Like a lot of Louisville’s finest citizens, Fitz hails originally from Paducah, a place that has given us a great many creative individuals who felt out of step, their vagabond shoes longing to stray and get to stride on streets as wide open as you find in this River City. Fitz’s philosophy grew in no small part from being an outsider, looking for ways to bridge gaps and bring people together.
“Sometimes minorities in this area are severely under marketed to,” Fitz observed. As he grew into and defined his profession, it became more and more clear to him there was this chasm between his work life and his social life:
“That’s not cool. So I thought, ‘How can I merge these worlds?’ And the answer was pretty obvious: Through socializing and engaging. You create an event, you invite everybody, and they mix it up. That’s how you create a movement.”
A movement like this is something we all can agree we need right about now, where people can get together and see what they have in common and bond. When you go to a Fitz Fitzgerald event, you dress your best (and that means expressing style over trying to bust your bank account; his favorite watch was 15 bucks) and you open your mind, because the idea is to be a part of your community by exemplifying the best foot you can put forward.
Fitz is a young man, but talk to him for five minutes and you’ll know he’s one to watch. With charisma to burn and plenty of fashion as well as practical sense, Fitz Fitzgerald is on the move.